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Helping Elders Feel at Home
Web Design to convey getting older doesn't have to mean being institutionalized.
With the aging population increasing, many faced the need for expert advice on how to best take care of their parents who were becoming increasingly dependent for their basic living necessities. ElderCare HomeCare, Inc. is a consultant agency that aims to provide such a need. Many competitors' websites focused on imageries of medical facilities and medical personnel in their typical nurse's uniforms. These imageries conjure up scenarios of lifestyles changed to institution-like environments.
The approach ElderCare took was to emphasize on the emotional supports the elders need by using imageries that convey how their services would be helping families provide a happy home environment for their aging parents so that their golden years are truly golden.