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Smoking Doesn't Have to be Dull.
Cigarette packaging design in the U.S. has always been the traditional and conservative approach. The Southern American culture view cigarette smoking differently. One of their cigarette brand wanted to try something away from the traditional approach. They wanted to put a more festive and fun approach to the new brand "Fiesta". For the brand that's targeted to female smokers, the persona of who Sophie or Sofia is explored.
Designed for Mittleman Robinson