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Building on the "Motorcycle Gang" Image
Advertisements promoting what the Harley-Davidson brand is known for.
The Harley-Davidson Footwear brand caters to the "motorcycle gang" style enthusiasts. Its styles reflect "stand-out-from-crowd" look. It's not your "nice-girl" or "clean-cut guy" kind of look. The branding material needed to reflect this persona every year. Each year, the campaign changes, but the "edgy" persona remains.
Designed for Karsten Creative