Line Them Up
Promotion Packaging to build impact when displayed adjacent to each other as a group.
Seagrams is a well know liquor brand that does much of its promotions around the holidays where the consumption of alcoholic beverages is among the highest levels. To celebrate the holidays and the American spirit of this brand, they wanted to explore concepts of mass displays in stores that would convey this dual concept.
Assignment: Design a package where the design wraps around the carton on all four sides, but when displayed together connects itself into a continuous pattern REGARDLESS which which panel is displayed. Click on image to see the many explored ideas.
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Designed for Mittleman Robinson